Betent has just unveiled a new corporate logo as part of the continuous and smooth brand evolution. This rebranding represents a strategic shift from providing our own online gaming products to becoming a real hub of technology and creativity in the iGaming sector. With rebranding we aim to reposition ourselves for the next level of success by moving towards new horizons where technological innovations are our wellspring and driving force.
The development of innovations is accomplished through substantial contributions of employees in terms of reliability, precision and seriousness; core business pillars that perfectly resonate through the whole concept of the new logo and our fresh brand identity. This professional approach supports our endeavor to provide the most advanced software solutions for the gaming and betting market.
We firmly believe that a powerful logo is crucial to the success of a business. We humans tend to be visually driven, therefore a logo gives instant recognition for a company. Our updated logo is visually pleasing, smart and innovative. We wanted a logo that would effectively reflect our brand values and vision and grow with us into our bright future. It was born to convey a sense of a profound renewal of our company.
The circle in the design stands for the “globe” which represents the worldwide services we offer, and we, Betent (BE) stand in the middle as a central solution designed to satisfy our partners’ requirements. The little dots under the circle give a touch of diversity, especially the slightly bigger one which breaks the symmetry by standing out among the others. This is how we stand out in a crowd of competitors, committed to go the extra mile to meet our partners’ expectations. We place our customers at the center of our attention. Over the past months, we have worked hard to improve our services we provide to our partners.
This rebranding is not only about a new logo, it’s more about confirming our business mission. Through rebranding we wish to express our dedication to ultimately benefit our current and future operators. It is entirely in line with our long term ambitions for the coming years.